Seat Relay Privacy Notice

Last updated on: February 24, 2025

The Purpose and Scope of this Notice

Seat Relay is committed to protecting your privacy and creating a safe and secure online environment for anyone who visits and buys on our Services.

This privacy notice/policy ("Privacy Notice") explains what type of personal information Seat Relay, an affiliate of ETIX, Inc. (together, "Seat Relay") collects from or about you when you access or visit our website located at www.seatrelay.com ("Site") (the "Services"), why and how we use it and the rights you have over your personal information. Please be aware that Seat Relay is owned by ETIX, Inc and are housed under the same entity. Therefore, please be aware that customer information may be shared between ETIX and Seat Relay to better serve you, our customers, and provide a more seamless customer experience between platforms.

To better protect your personal information and privacy, we advise you to carefully read this privacy notice before accessing or using the Services.

Seat Relay is referred to in this notice as "Seat Relay", "we", "us" or "our", as the context requires. The term "you" (and "your", as applicable) refers to you, the individual using the Services.

Personal Information We Collect

Information you provide

We collect personal information that you voluntarily provide to us when you create (and later modify) your user account for the Services, while you access and use the Services or interact or correspond with us or with other users of the Services.

This may include, for example, your name, home and billing address, email, phone number, date of birth, user names combined with passwords, security questions plus answers, financial information (such as credit card or bank account number), free text notes, email correspondence with our customer support, favorite teams, shows or artists, purchase or viewing history, additional personal information which may be required in order to authenticate or identify you or the information you provide us with, etc. For users selling tickets on our marketplace, we collect the following information to complete payments: name, date of birth, social security number and/or tax identification numbers, address, and bank account information.

In some situations, the information you provide may be considered sensitive data under applicable law. This includes any information you may provide concerning your disabilities, which we collect for purposes of providing appropriate access to and/or special seats at event premises.

Automatically-Collected Data

When you access or use the Services, we automatically collect information about your visit, including:

  • Log Information: We collect log information about your use of the Services, including the type of browser you use, access times, pages viewed, your IP address and the page you visited before navigating to the Services.
  • Device Information: We collect information about the computer or mobile device you use to access our Services, including the hardware model, operating system and version, unique device identifiers and mobile network information.
  • Your Content: With your permission, we collect and use information and content shared from social media accounts and other apps, such as the artists in your Apple music library, your Spotify playlists, or your name and profile picture from Facebook or Spotify.
  • Location Information: With your permission, we may collect information about the location of your device when you access or use the Services or otherwise consent to the collection of this information. For more details, please see "Your Choices" below.
  • Information Collected by Cookies and Other Tracking Technologies: We use various technologies, including cookies and web beacons, to collect information concerning your online activities, such as the device and browser information, the pages you visit and the content you view. We may also use third-party analytics tools (such as Google Analytics) to obtain such information. For more details, please see "Information Collected by Cookies and Other Tracking Technologies" below.

Information Collected by Cookies and Other Tracking Technologies

We and our third-party partner and service providers use various technologies, including cookies, web beacons, pixels, and other similar tracking technologies when you interact with our websites or apps to collect information concerning your online activities, such as the device and browser information, the pages you visit and the content you view. This may include the use of session-recording technology to help us perform a number of functions, including to analyze purchase behavior and optimize our checkout process. We may also use third-party analytics tools (such as Google Analytics) to obtain such information.

Cookies are small data files stored on your computer or portable device when you visit certain web pages. They are used as a mechanism for websites to remember things that a website browser has done in the past, for example, clicking on certain buttons or logging in at a previous time. Cookies help us improve the user experience and allow us to personalize our Services, assess which areas and features of our Services are popular and understand customers' usage of the Services.

We also allow third parties and service providers to use online-tracking technologies on our websites for product analytics and advertising, which includes the management and display of advertisements specific to your interests. Third parties and service providers use this technology to provide advertising about products and services tailored to your interests on our websites, as well as those of third parties.

Managing Cookies and "Do Not Sell"

Where these online tracking technologies are deemed to be a "sale" or "share" (which includes targeted advertising, as defined under the applicable laws) under one or more U.S. state privacy laws, you can opt-out of these online tracking technologies by submitting a request through the link available at the bottom of the Seat Relay website or via the "Contact Us" section of our Privacy Notice below. While we will always honor your choices based on applicable privacy laws, this may result in the certain features in our website no longer being available.

Please note that if you opt out, you will need to renew your opt-out choice if you visit our website from another device or browser, or if you clear your cookies because your request to opt out will be linked to your browser only.

You can also manage cookies by activating the setting on your internet browser that allows you to refuse the setting of all or some cookies. Please refer to the instructions or the online help files available via your relevant browser if you wish to manage cookies in this way.

We may also disclose information, such as your email address, to our advertising partners so they can show you ads that are more relevant to your interests or market their products to you. To opt-out of "sales" or "sharing" of data, or "targeted advertising" associated with your email address or Seat Relay account, please contact us.

Information We Collect From Other Sources

We may also obtain personal information from other sources and combine that with personal information we collect directly. For example, we may collect personal information about you from third parties, including but not limited to our partners, identity verification services, fraud detection service providers, credit bureaus, mailing list providers and publicly available sources.

How We Use the Information We Collect

We use the personal information we collect primarily to provide you with the products and services, to operate, personalize, maintain, support, host, enhance and improve the Services and your user experience, in order to meet our contractual obligations to others, comply with our obligations under applicable law, protect and exercise our legal rights, protect the security of our systems and the privacy of our customers, and otherwise protect or further our legitimate interests. Personal information may be stored or processed outside of your country of residence, in accordance with applicable laws and regulations.

We also use the personal information we collect to:

  • detect, investigate and prevent fraudulent transactions and other illegal activities and protect the rights and property of Seat Relay and others;
  • improve the user experience of our products and services;
  • provide advertisements, content or features that match user profiles or interests;
  • comply with legal obligations, court orders or other legal process and instructions of competent authorities;
  • exercise or protect our rights in contract or by law (including in any dispute resolution process) or the rights of our users or business partners, including enforcing our terms of use and preventing or protecting against any illegal or authorized activities

Sharing Your Personal Data

We share your personal information as described below or as otherwise described in this notice:

Seat Relay's Vendors and Providers

Many of the operations we perform require us to hire other companies to help us with these tasks. For example, Seat Relay retains companies to help us handle mail and email (including sending and delivering packages, postal mail and email), market our products and services, handle purchases of tickets to certain events, analyze user behavior, process credit card transactions, and provide customer service. The companies we retain to help us with these tasks have access to personal information to perform their functions, but may not use it for other purposes.

For users who submit personal financial information for sales or other scenarios where a user receives money from Seat Relay, we utilize a third-party payment provider, Stripe, to process all payments and tax-reporting documents on our behalf. When you provide certain personal information on the Seat Relay platform, including your Social Security Number, all such information is provided to our third-party processor. The payment processor's use of your personal information is governed by their privacy notice. When you provide personal data in connection with payments or payouts, Stripe receives that personal data and processes it in accordance with Stripe's Privacy Policy (https://stripe.com/privacy).

Seat Relay's Subsidiaries and Affiliates

We may share your personal information with Seat Relay's affiliates and subsidiaries, based on our legitimate interests. Our affiliates and subsidiaries may use your personal information solely for the purposes set out in the "How We Use the Information We Collect" paragraph above. Therefore, please be aware you may receive emails from our affiliates, such as ETIX, Inc. even if making an order with Seat Relay. There is nothing to be concerned about, ETIX and Seat Relay are owned by the same entity, ETIX. We share information across all wholly owned platforms in order to create a better customer experience and a more seamless customer experience across all our platforms.

External Service Providers, Event Providers and Seat Relay Users

When you use the Services to purchase or sell tickets, we may provide personal information to the ticket seller, team, venue, promoters, league, or other third party involved in the sale of the ticket or otherwise related to the event or similar events in the future. We may even ask you to transact directly with that third-party vendor. For example, when you purchase a ticket, we may share your personal information with the seller of the ticket in order for the seller to complete the transaction. Similarly, when you purchase a ticket to an event (such as, but not limited to, a game or concert), we may provide your personal information to the teams you see, the league or organization that sanctioned the game, a concert promoter, and/or the operator of the venue or facility that hosted the event. Additionally, we may share information with third parties to assist in processing your payment with the seller, or a payment to you, if you are the seller. These third parties may use your personal information for analytics, offering you other products or services, preparation of reports, ticket fulfillment, as well as customer service and other legitimate business uses.

Third-Party Companies

We may enter into agreements with companies (including, for example, by way of a co-branded or private-labeled website) ("Third-Party Companies") that offer their products or services on our Services, and you may be asked to transact directly with those Third-Party Companies relating to your purchase of tickets. As a result, we may disclose your personal information to the Third-Party Companies that co-brand their products and services on our Services. For example, we do not process payment information, such as credit cards, directly, but instead utilize secure Third-Party Companies to process that payment. Because we do not control the privacy practices of Third-Party Companies, you should read and understand their privacy policies and/or notices.

Future Business Transfers

Our business is constantly changing. In the event Seat Relay goes through a business transition, such as a merger, acquisition by another company, or sale of all or a portion of its assets, your personal information will likely be among the assets transferred.

Compliance with Law and Protection of Seat Relay

Seat Relay reserves the right to disclose personal information in order to comply with the law. We may also disclose personal information to enforce or apply the terms and conditions applicable to our products and services, or protect the rights, property or safety of Seat Relay, our users, or others.

De-Identified Data

We may process and share data in an aggregated and anonymized form. When we do this, we ensure that the data we share cannot reasonably be used to identify you or your device.

Advertising and Analytics Services Provided by Others

We may allow others to provide analytics services and serve advertisements on our behalf across the Internet and in applications. These entities may use cookies, web beacons, device identifiers and other technologies to collect information about your use of the Services and other websites and applications, including your IP address, web browser, mobile network information, pages viewed, time spent on pages or in apps, links clicked, information about your location, and conversion information. This information may be used by Seat Relay and others to, among other things, analyze and track data, determine the popularity of certain content, and to deliver advertising and content targeted to your interests on our Services and other websites and applications. Your device may also include a feature that allows you to opt out of having certain information collected through applications used for interest-based advertising purposes.

How long do we keep your personal information for?

We retain your personal information for no longer than is necessary for fulfilling the purposes set out in this notice and it will be stored securely as long as we have it. We apply different retention policies for different types of personal information. The retention period is dictated by certain factors, such as the type of personal information, the purpose for which the data was collected, the legal basis permitting us to collect and store it, statutory requirements, industry guidelines, our legitimate interests in providing the Services or protecting our legal rights, etc.

When we no longer have a legitimate reason or legal requirement to process your personal information, we will delete it or store it in an anonymized and aggregated manner that no longer identifies you.

For example, if you close your account with us, we may retain in our files certain information associated with your account and past transactions for purposes of backups, fraud prevention, dispute resolution, investigations, and compliance with legal and regulatory requirements.

Security

At Seat Relay, e-commerce is a way of life. We understand the importance of online security and utilize the latest advances in technology to ensure your transaction is secure. We address security through "defense in depth", where we employ a collection of complementary and interlocking methods to keep your information secure and protected. Furthermore, Seat Relay maintains compliance with current security standards, including PCI-compliance. While the Internet is never one hundred percent (100%) secure, Seat Relay works constantly to stay on the forefront of online security through multiple levels of encryption and regular external vulnerability scans. For your own protection, use caution when using the Internet and remember: never share your Seat Relay account information.

We may use the Personal Information we receive for the purposes set forth in our Privacy Policy or as you may otherwise be notified. We take reasonable steps to ensure that the Personal Information we process is relevant and reliable for its intended use, accurate, complete, and current to the extent necessary for the purposes for which we use the Personal Information. We will not process Personal Information in a way that is incompatible with the purposes for which it has been collected or subsequently authorized by you.

You may choose to gain access to, request updates or corrections to, or deletion of, your Personal Information by submitting a request via our Customer Support Form: https://www.seatrelay.com/support. You can also unsubscribe from our marketing communications by following the instructions or unsubscribe mechanism in the e-mail message or by contacting Seat Relay customer support via our Customer Support Form: https://www.seatrelay.com/support. If we intend to use your Personal Information for a purpose that is materially different from the purposes listed in this policy or our Privacy Policy, or if we intend to disclose it to a third party acting as a controller not previously identified, we will offer you the opportunity to opt-out of such uses and/or disclosures where it involves non-sensitive information or opt-in where sensitive information is involved.

California Consumer Privacy Rights

If you are a California resident, you have certain privacy rights under the California Consumer Privacy Act ("CCPA Rights"). This section describes those rights and how you can exercise those rights with Seat Relay.

CCPA Rights Requests

  • Right to Know and Right to Delete. You can request what personal information we have collected, used and disclosed in the preceding twelve (12) months. You can also request that we delete your personal information. We may not delete all of your personal information if one of the following exceptions applies:
    • Transactional: to complete a transaction for which your personal information was collected, provide a service requested by you, or perform a contract we have with you;
    • Security: to detect data security incidents;
    • Error Correction: to debug or repair any errors;
    • Legal: to protect against fraud or illegal activity or to comply with applicable law or a legal obligation, or exercise rights under the law, such as the right to free speech; or
    • Internal Use: to use your personal information, internally, in a lawful manner that is compatible with the context in which you provided the information (i.e. to improve our service).

Please note that if we delete your personal information, some of our services will very limited or not work the same. For example, you will no longer have access to view locate, view or reprint tickets. Our Customer Services and partner venues will also no longer be able to locate or view your historical account information, order history or ticket information. In some cases it is possible that this may hinder your ability to have your tickets validated and enter an event.

To submit a request to know or a request to delete, please contact support@seatrelay.com. In order to verify your identity, you may need provide us with some basic information about yourself so that we can verify your provided matches what we have in our system. Upon receipt of your request, we will also ask you to verify your email address. We will maintain a record of your request to know or request to delete.

Non-Discrimination

We will not discriminate against you for exercising any of your CCPA Rights and we will not deny you goods or services, charge you a different price, or provide you with a lesser quality of goods or services if you exercise any of your CCPA Rights.

Colorado Privacy Rights

The Colorado Privacy Act (CPA) is a state law that gives consumers the right to know what personal information is being collected about them, why it is being collected, and how it will be used. CPA also gives consumers the right to control how their personal information is used and to delete their personal information. This section describes those rights and how you can exercise those rights with Seat Relay.

CPA grants consumers, or parents or guardians of children under 13, the right to:

  • Opt out of processing their personal data for:
    • targeted advertising;
    • personal data sales; or
  • Know whether a controller processes their personal data.
  • Access, correct, and delete their personal data.
  • Obtain a copy of their personal data in a commonly used and machine-readable format, known in other jurisdictions as the right to data portability, up to two times per year.

Colorado residents who wish to exercise their opt-out rights or access and deletion rights under this law may submit a request to support@seatrelay.com. In order to verify your identity, you may need provide us with some basic information about yourself so that we can verify your provided matches what we have in our system. Upon receipt of your request, we will also ask you to verify your email address. We will maintain a record of your request to know or request to delete.

Please note that if we delete your personal information, some of our services will very limited or not work the same. For example, you will no longer have access to view locate, view or reprint tickets. Our Customer Services and partner venues will also no longer be able to locate or view your historical account information, order history or ticket information. In some cases it is possible that this may hinder your ability to have your tickets validated and enter an event.

Connecticut Consumer Privacy Rights

The Connecticut Data Privacy Act (CTDPA) gives Connecticut residents certain rights over their personal data and establishes responsibilities and privacy protection standards for data controllers that process personal data. The CTDPA provides the following rights to Connecticut residents: (1) the right to access personal data that companies collect about them; (2) the right to correct inaccuracies in their personal data; (3) the right to delete their personal data; (4) the right to obtain a copy of their personal data; and (5) the right to opt out of the sale of their personal data, the processing of their personal data for the purposes of targeted advertising and profiling. Connecticut residents who wish to exercise their opt-out rights under this law may submit a request to support@seatrelay.com and Seat Relay will respond within forty-five (45) days.

Nevada Consumer Privacy Rights

Nevada Revised Statutes Chapter 603A provides consumers the right to request companies not to sell their personal information - even if the company is not currently selling such information. Seat Relay does not sell your personal information with other companies. Nevada residents who wish to exercise their sale opt-out rights under this law may submit a request to support@seatrelay.com.

Oregon Consumer Privacy Rights

The Oregon Consumer Privacy Act (OCPA) gives Oregon residents certain rights over their personal data and establishes responsibilities and privacy protection standards for businesses that process personal data. The OCPA provides the following rights to Oregon residents: (1) confirm whether a business is processing the consumer's personal data; (2) request the business that is processing the consumer's personal data to provide a list of third parties the personal data has been provided to; (3) the right to delete their personal data; (4) the right to obtain a copy of their personal data; and (5) the right to opt out of the sale of their personal data and the processing of their personal data for the purposes of targeted advertising. Oregon residents who wish to exercise their opt-out rights under this law may submit a request to support@seatrelay.com and Seat Relay will respond within forty-five (45) days.

Texas Consumer Privacy Rights

The Texas Data Privacy and Security Act (TDPSA) gives Texas residents certain rights over their personal data and establishes responsibilities and privacy protection standards for businesses that process personal data. The TDPSA provides the following rights to Texas residents: (1) confirm whether a business is processing the consumer's personal data; (2) the right to delete their personal data; (3) the right to obtain a copy of their personal data; and (4) the right to opt out of the sale of their personal data and the processing of their personal data for the purposes of targeted advertising. Texas residents who wish to exercise their opt-out rights under this law may submit a request to support@seatrelay.com and Seat Relay will respond within forty-five (45) days.

Utah Consumer Privacy Rights

The Utah Consumer Privacy Act (UCPA) gives Utah residents certain rights over their personal data and establishes responsibilities and privacy protection standards for businesses that process personal data. The UCPA provides the following rights to Utah residents: (1) confirm whether a business is processing the consumer's personal data; (2) the right to delete their personal data; (3) the right to obtain a copy of their personal data; and (4) the right to opt out of the sale of their personal data and the processing of their personal data for the purposes of targeted advertising. Utah residents who wish to exercise their opt-out rights under this law may submit a request to support@seatrelay.com and Seat Relay will respond within forty-five (45) days.

Virginia Consumer Privacy Rights

Virginia's Consumer Data Protection Act provides consumers the right to request companies to: (i) confirm whether or not a company is processing the consumer's personal data and access such data; (ii) correct inaccuracies in the consumer's personal data; (iii) delete personal data about the consumer; (iv) obtain a copy of the consumer's personal data; and (v) opt of the consumer's personal data being collected for the purpose of targeted advertising, the sale of personal data or profiling. Virginia residents who wish to exercise their rights under this law may submit a request to support@seatrelay.com and Seat Relay will respond within forty-five (45) days.

Contact Us

We care about your personal information and your rights. If you have any questions or comments about this notice, the ways in which Seat Relay collects and uses your information as described here, your choices and rights regarding such use, or wish to exercise your rights under law, please do not hesitate to contact us at: